Hey, nice to meet you!

Portrait of Luana Braun.

Who am I?

I'm a Staff Product Designer with 11 years in design and 5 years building digital products in regulated, high-stakes environments — fintech, healthcare, and B2B2C platforms, where a broken flow has real consequences.

I work at the intersection of user needs, technical constraints, and business goals.

What I focus on

  • Authentication and Security UX

  • Onboarding and enrollment experiences

  • Critical financial flows (portability, contributions, allocation)

  • Responsive design systems at scale

I don't just design screens — I map decision points, negotiate trade-offs, and help teams ship faster with less rework. I integrate AI into my process (Lovable, Figma Make, ChatGPT) to accelerate exploration, expand the solution space, and bring executive conversations earlier in the cycle — without losing rigor.

Skills

UX Strategy
Product Thinking
B2B2C Product Design
Cross-functional Collaboration
Design Systems
Usability Testing
UX Architecture
Security UX

Languages

Portuguese • Native

English • Advanced

Chinese • Beginner

Work experience

Onze Previdência Privada

Fintech • B2B2C

Staff Product Designer

Sep 2025 – Feb 2026

Senior Product Designer

Mar 2022 – Feb 2026

Red Ventures Brazil

Digital Consultancy

Senior Product Designer

Dec 2021 – Mar 2022

Mid-Level Product Designer

Nov 2020 – Dec 2021

Crama Design Estratégico

Design Agency

Mid-Level Designer

Dec 2019 – Nov 2020

Bennu Brazil

Creative Agency

Mid-Level Digital Designer

Aug 2019 – Nov 2019

Junior Digital Designer

May 2018 – Aug 2019

Digital Designer Freelance

Feb 2018 – Apr 2018

MobDoc

Healthtech

Product Designer Freelancer

Feb 2018 – Apr 2018

CAMPO

Creative Agency

Designer

Feb 2018 – Apr 2018

Download my resume

Think we're a fit? Let's connect.